Can You Identify These 12 Brands By Their Trademarked Colours Alone?

Colour can be one of the most important elements of branding.

For instance, Ford’s blue gives people a sense of comfort and stability, while Barbie’s bright pink evokes femininity and warmth.

As a result, many brands have trademarked their recognisable colours to protect the signature shades that help form their identity in the marketplace.

For instance, Coca-Cola has its iconic red and white scheme protected. Plenty of other companies have single shades of colour trademarked, which are crucial to how brands create their marketing, packaging, uniforms, and in-store design.

We wanted to see just how successful these companies have been at getting people to associate their brands with their trademark colour.

Can you name the company based on its trademark shade?

http://www.businessinsider.com.au/which-brands-own-these-signature-colors-2014-7#hint-shipping-1

New Patent Prosecution Standard? USPTO Provides Preliminary Post-Alice Corp. Guidelines for Evaluating Patent-Eligibility

In the Software Intellectual Property Report, Charlie Bieneman has posted some recommended best practices for patent applicants in light of new preliminary USPTO examination guidelines relating to patent-eligibility following Alice Corp. v. CLS Bank Int’l.

Read the full post on the Software Intellectual Property Report blog.

IKEA waits 8 years, then shuts down IKEAhackers site with trademark claim

Jules Yap (a pseudonym) created the IKEAHackers website in 2006 for the purpose of gathering together all the cool "hacks" of IKEA furniture she had seen around the Internet. The ideas range from simply adding decorations to make a piece look unique to major revamps that require "power tools and lots of ingenuity."

Yesterday, Yap told her following that she had "a bit of bad news"—IKEA's trademark lawyers sent her a "cease and desist" letter that was causing her to give up the domain name. "I am crushed," wrote Yap, who will move to a new as-yet-unnamed domain in the near future.

While she will keep the IKEAHackers site, Yap will transition to a new as-yet-unnamed domain in the near future, where she will be able to host advertisements. Yap described herself as "a blogger who is obviously on their side," and she lamented the fact that the company didn't talk to her "like normal people do without issuing a C&D."


http://arstechnica.com/tech-policy/2014/06/ikea-waits-8-years-then-shuts-down-ikeahackers-site-with-trademark-claim/