The court yesterday upheld an earlier decision to rescind United Confectioners’ IceBReAKeR trademark, which belonged to the company’s Red October subsidiary.
Hershey successfully argued that Red October (Krasny Oktyabar) had infringed Hershey’s Russian trademark for ICE BREAKERS. The US firm said that it was preparing to supply its Ice Breakers gum and mint brand on Russian territory.
Hershey welcomes the decision
Jeff Beckman, director of corporate communications at Hershey, told ConfectioneryNews:“Hershey is pleased with the Russian court’s decision upholding the cancellation of the Krasny Oktyabar registration. This decision is important because Ice Breakers is an iconic brand and one of the key global brands in our product portfolio.”
Hershey successfully argued that Red October (Krasny Oktyabar) had infringed Hershey’s Russian trademark for ICE BREAKERS. The US firm said that it was preparing to supply its Ice Breakers gum and mint brand on Russian territory.
Hershey welcomes the decision
Jeff Beckman, director of corporate communications at Hershey, told ConfectioneryNews:“Hershey is pleased with the Russian court’s decision upholding the cancellation of the Krasny Oktyabar registration. This decision is important because Ice Breakers is an iconic brand and one of the key global brands in our product portfolio.”
More at Confectionarynews.
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